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Ikea sleepover.
After finding thousands of people on Facebook had joined a group called “I Wanna Have A Sleepover In Ikea“ the good people at IKEA UK thought - “Why not?”
So here we are.How good are the marketing team at IKEA UK. Super creative, connected with their fans with great brand benefit. Love it.
43 notes (via thewishfulfillingtree & helloyoucreatives)
What a great promotional idea.
Brilliant Ikea…just brilliant! Great ad campaign!
I just had to reblog this. The brilliant stunt by...social media and how it can...
Sleepover!!!! or get drunk and “passover”
Nooooooooooo
What
are the marketing team...UK. Super creative, connected with their fans with great brand...
This is awesome but I can’t get over...affiliation with The Only Way is Essex, Ikea,...
I wanna do this one day, haha.