I love that Best Buy’s “Phone Innovators” Superbowl spot has some awesome nerd cred, along with a jab at Alex Baldwin’s plane incident.
Featuring:
“Philippe Kahn, creator of one of the first cameraphones;
Ray Kurzweil, inventor of text-to-speech;
Daniel Henderson, creator of video sharing;
Chris Barton and Avery Wang, two of the founders of Shazam;
Jim McKelvey, creator of Square Mobile Pay;
Kevin Systrom, creator of Instagram;
Neil Papworth, creator of the text message; and
Paul and David Bettner, creators of Words with Friends.
In the ad, the Words With Friends creators take a lighthearted jab at Alec Baldwin who was kicked off an American Airlines flight in December 2011 for refusing to stop playing the addictive word game.”
(via Best Buy SuperBowl ad features mobile tech luminaries | ZDNet)
(Source: youtube.com)
In this ad, BestBuy knows how to fixate their target market. Having creators...audience...
This was featured in #Advertising