Google Project Re:Brief - Volvo. Really interesting project by Google looking back at classic advertising and interpreting them with the latest advertising tools and tech. They also look at Coke, Avis and Alka-Seltzer.
“This latest partnership allows users with an NFC-enabled Google Android phone make purchases simply by tapping their phone against the payment device. Coca-Cola is piloting this program with Google on over 200 vending machines.”